Microsoft has launched a campaign (with a blog included) that looks very interesting. It’s about starting a conversation about the nature of advertising today. We’ve been talking about that in Publicis from quite some time, and in Planning we’ve been sharpening our pencils and sharing information to generate conversations just like the one I’m hoping Microsoft will generate.
Consumer has changed. Who ever doesn’t understand that is dead. This time, probably, we’re talking about a major change, that may require a deeper and equally bigger understanding from those who are making communication. Consumers now have power and they are more than willing to use it. The “broadcast advertising model” is dying, let’s not forget that.
Watch the ad by Microsoft and join the conversation.
