Thanks to a blog I frequently read, I reached “Collective Wooster’s” site, where you can find some incredible displays of urban art. Diving into that site well worth the time, so I’ll let you do that freely.
What I want to do is make a special remark on a video I found titled “Speak in bubbles”. The idea came from a former art director of an advertising agency which I believe is based on NYC. This guy, tired of the agency’s conservaduruism, decided to start a movement that consist on stick comic like bubbles without text to print ads on the street. The idea is that consumer, or everyday people, can now write whatever they want on the ads. It may seem a pretty dumb idea, but behind the executions is a powerful concept with an important truth. This guy says:
“The sticker is to transform this billion dollar corporate monologue into a public Dialog, and everybody wins with it because now the passersby and the consumers get to talk back to ads”
I loved the part about the “billion dollar corporate monologue”. Certainly, if brands insist on that monologue, they will surely loose on the long run.
Later on the video he adds:
“Power is to people. People are not the passive consumer who just sit down and consume what’s given to them. They have the power to speak up and interact and talk back”
Impossible not to agree with him. The video I’m talking about can be watched on their site. For reasons I don’t quite understand yet, wordpress.com won’t allow me to embed the original video and it is not on youtube yet. Either way, you can watch this interesting preview. Hope you’ll enjoy it.
